How to Use PBN Links to Rank for Competitive Keywords

Until recently, it was possible to rank for competitive keywords without much manual work or out-of-the-box thinking by using PBN Links. These are networks of old or expired domains that are acquired for the sole purpose of passing their existing authority to a target website. It’s a powerful and effective strategy that made sense in the context of highly competitive industries that require a lot of link juice.

A big part of the appeal of quality PBN backlinks is that they allow SEOs to bypass Google’s anti-spam rules and make it look like a website has earned its way up the rankings on merit. After all, every link back to a site is a vote of confidence that shows Google the content is worth ranking for.

The problem with this model is that Google has become very adept at spotting PBNs and has even started penalizing websites that use them in some circumstances. This has led many black hat SEOs to move away from using them and focus on more white hat tactics instead.

Recovering from a PBN Link Penalty: A Step-by-Step Guide

For example, one way to get good quality PBN links is to create a private network of websites that you own and then link to your main website from them. This approach is less risky than buying PBN links from shady marketers who aren’t as careful about hiding their ownership details or keeping the networks separate from each other. When it comes to creating a PBN, you need to be careful and make sure that the websites are relevant and the anchor text you use is natural. This is where a reputable service like the one offered by SerpHaus can help.

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